Rubi Beauty

Rubi is expanding it's product line into fragrance, so they needed a package design that reflected their current customer base. I wanted to elevate and expand on Cotton On’s current perfume range, whilst remaining true to brand personality. The colour palette exudes a youthful, free-spirited and vibrant aesthetic. I’ve used a gradient to communicate a feeling of relaxation and as a visual representation of a perfume spray. This, combined with the flower icon gives us the perfect motif for a soft, floral spritz.